Sound is the second most powerful influence on the human senses, visuals being the first. Brands usually have their visual identity worked out in detail, but their use of audio is often arbitrary. Or at its best campaign oriented- not brand oriented.
Sound is one of the only impulses that activates and stimulates the entire brain. It can change our mood, our way of thinking and our behaviour. Music can be seen as a language to communicate your brand values on an emotional level, consistently telling and enhancing your brand’s story across all customer touchpoints.
Communicating through sound is really communicating through emotions. It can build memorable experiences. It engages your audience and it helps to take an exclusive position in your audience’ consciousness. This makes sound particularly effective as a branding tool.
Before we begin building your audio identity, we help you elevate your understanding of the power of sound. Through thought-provoking workshops, we will help you how to be unique.___________________
Following your new audio identity, we will design the perfect sounds for your brand. Ranging from commercials and sound logo to appsounds and ‘the voice’ of your brand. All will be extendable to future campaigns.
The first step in building your soundbranding strategy is to define your brand’s identity. Understanding your brand’s identity and core values is essential in defining the perfect audio identity.
We will help you with the implementation through all touchpoints by choosing the right equipment and facilitators to set up the perfect audio landscape for your brand.
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We create a framework answering the fundamental questions of why, how, where and when to communicate the brand through music and sound. Creating an engaging experience for your audience.
We believe in monitoring the outcome. We will check if your audio identity is consistently being used on all customer touchpoints. We will make adjustments where necessary.
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